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Riteish Deshmukh shot for the promos of his upcoming sequel for 18 hours at a stretch

The actor took two hours break in between his shoot to dub for the same film. Not only that, the actors also took active participation in the styling and choreography during the shoot.

The promo directors and choreographers were delighted to work with him. One crewmember says, “Riteish kept all of us on our toes. He kept working towards making the dance moves and promo shots bigger and better with his own unique tadka. It was just so much fun.”

Naughty comedy "Kyaa Super Kool Hain Hum" is set to come out and Riteish Deshmukh, one of the leading actors in it, says it's embarrassing to play his character in the film.

"Of course, it is embarrassing. The character in the film calls disk as d***s. There are still many people who call it as d***s and women think it differently. I am not ashamed but embarrassed of 'Kyaa Super Kool Hain Hum', " he said.

A sequel to "Kyaa Kool Hai Hum", the film has "certain things that we do and there are certain things that the film demands, " said the actor.

"When you actually enact some scene, you feel that what am I doing? Have we lost it? But that's the humour and it is done in a very innocent way.

"It's a naughty comedy. The genre itself suggests that there are going to be some naughty stuff. You will get to see lot of non-veg stuff in the film, buts it's suggestive not directive, " he added.

Directed by Sachin Yardi and produced by Ekta Kapoor, "Kyaa Super Kool Hain Hum" also sees Tusshar Kapoor, Sarah Jane Dias and Neha Sharma.

It is slated for a July 27 release.

We all knew that Riteish Deshmukh was an entertainer par excellence. But 'Kyaa Super Kool Hain Hum' has shown his versatility. He has turned lyricist and singer in the hit 'UP Bihar Lootne' track, which has been rendered (for the first time together) by Sukhwinder Singh and Daler Mehndi.

When Balaji was working on a new version of Shilpa Shetty’s famous item number, being a Maharashtrian, Riteish asked his producer to extend the song to incorporate Maharashtra in it.

“Riteish was very excited about the song from the beginning. He spontaneously decided that Maharashtra be a part of the new song, ” says an insider from the film’s unit.

To ensure the authenticity of the track, Riteish turned singer and lyricist for the Marathi portions in the track and sat with the composers Meet Brothers Anjjan to understand the meter and rhythm of the track. As a result, the original song from Shool (1999) has been reworked quite a bit.

When contacted, Tanuj Garg, CEO of Balaji Motion Pictures confirms, “The UP-Bihar track shows us a new dimension of Riteish. He has done a terrific job in bringing the track from UP and Bihar to Maharashtra. We have a sure-shot chartbuster on our hands."

The excitement around 'Kyaa Super Kool Hain Hum' is only building up. Balaji has pushed the envelope by releasing multiple trailers of the film. The first was an announcement attached with 'The Dirty Picture' last year. The second 'U/A' trailer was attached with 'Housefull 2' in April and the 'A' trailer with 'Jannat 2'.

The fourth brand new 'U/A' trailer is now being attached with Rohit Shetty's 'Bol Bachchan', releasing next week. As 'Bol Bachchan' has been given a 'U/A' by the CBFC, the trailer of 'Kyaa Super Kool Hain Hum' also had to have the same classification.

Balaji is believed to have deleted three naughty scenes and replaced them with other humorous scenes in order to secure a 'U/A'.

The scenes the CBFC objected to include Anupam Kher's spoof on late Satyen Kapoo's character from 'Sholay', Riteish Deshmukh commenting on the female anatomy, and a spoof on John Abraham's production 'Vicky Donor'.

There's no reason to despair though as the controversial uncensored 'A' trailer will be released on the Net on Monday.

The retro-kool track from Kyaa Super Kool Hain Hum is the latest B-town anthem to rule the airwaves!

In less than a day of its online launch, the now chartbusting ‘Dil Garden Garden’ track from Balaji’s forthcoming sex-com ‘Kyaa Super Kool Hain Hum’, was trending nationwide on Twitter, and for a few hours, even worldwide.

The deliciously colorful video inspired by the Austin Power series, choreographed by Bosco-Caesar, lauded for its color and gusto, grabbed more than 3 Lac hits on Youtube in just two days.

According to the report dated 15th June by leading film-tracking company, Foresight, since the launch of ‘Dil Garden Garden’, the Spontaneous Recall of the film jumped dramatically by 78.9% over the previous week’s statistics while the people who definitely plan to watch the film jumped 32.1% from the earlier week. There was a jump of 58. 8% in the people who definitely plan to watch the film in its opening weekend.

Director-Producer Karan Johar’s tweet, “Crazy... whacky and superkool song from Kyaa superkool hain hum!!!! KSKHH.... watch it!!! It’s loads of fun!!!!” was echoed by a wide cross-section of the industry and countrywide fans.

Its lyricist Mayur Puri attributed the success of the track to its composers Sachin and Jigar who stumbled upon the popular phrase in a Ludhiana dhaba when they heard a man praising the lassi by saying, “Dil Garden Garden Ho Gaya”.

The funky Vishal (of Vishal-Shekhar), who has sung the uber-kool track, has been inundated with messages from fans, DJs and show organizers ever since the launch. “People seem to have gone nuts about it, and some, because of it, ” he laughs. “Always good to be a part of a big hit!”

Music magnate Bhushan Kumar said, “We are thrilled to have received such a fabulous response to the song. It has been picking up at phenomenal speed and we look forward to releasing the rest of the album at the soonest. ”

The success of the track was best summed up by Anupam Kher in his tweet: “Jai Ho!”

He is the quintessential comic actor of Hindi films but now Riteish Deshmukh, whose sequel to "Masti" will soon go on the floors, says he plans to stop doing sequels and try to be part of drama and crime thrillers.

"My next film will be 'Masti 2'. I will start shooting in the first week of August," Riteish told. He will team up with the original cast - Vivek Oberoi and Aftab Shivdasani in part two.

"It is myself, Aftab and Vivek in the film. It's my fourth film with Indra Kumar I feel like I am married to him," Riteish, 33, said.

Indra Kumar and Riteish's earlier projects include "Masti" (2004), "Dhamaal" (2007) and "Double Dhamaal" (2011).

Besides comedies, Riteish has been associated with sequels and says he plans to move on. "This is my third sequel and then the fourth one will come, then I will stop doing sequels because all the comedies that I am doing are sequels - 'Kyaa Super Kool Hain Hum' (a sequel to 'Kyaa Kool Hai Hum') and 'Masti 2'. I have not done a new comedy."

The actor also featured in the recently released "Housefull 2", but he claims that he is not been typecast after playing so many comic roles.

"In fact, in my case, it has been the other way round. 'Tere Naal Love Ho Gaya' happened and it was a rom com where Genelia (D'Souza) is more aggressive character. Thankfully, it worked."

"Obviously these series of films that I am doing are sequels, they are brands and they are bound to be comedy. After these films things have changed because people's perception has changed so now I am looking forward to do one drama and one crime thriller."

Riteish is currently gearing up for "Kyaa Super Kool Hain Hum".